Disney has released an intriguing toy line that blends actual toys with iOS apps. Unfortunately, they chose the rather unwieldy "AppMATes" name for this innovative experience where capacitive toys are used as the input device to control iOS apps. The video helps illustrate how the Cars app will work, and I think that having unique toys that come with special in-game powers will get kids excited. However, I'm not sure how many parents will want to sacrifice their iPads to the inevitable carnage that will be wrought on the screen.
The toys will be available on October 1st, and it will be interesting to see how this new venture fares this holiday season.


